Eric Hinman

Eric is a serial entrepreneur, investor, and athlete dedicated to promoting health, wellness, and peak human performance. With a background that blends business acumen and athletic prowess, Eric has become a prominent figure in the fitness and wellness community.

Eric's journey began in the world of entrepreneurship, where he co-founded several successful ventures in the food, tech, and fitness industries. His passion for fitness led him to become a five-time Ironman triathlete, where he mastered the art of endurance and resilience.

Eric shares his insights and experiences on performance, nutrition, and the importance of recovery through various platforms, inspiring others to live their best day ever, every day. Eric embodies every aspect of the SISU ethos and found contrast therapy five years ago when he was looking to boost his recovery. 

Eric received the second SISU ever built, helped us work through product testing, and still uses the same barrel. Every night at 4:30 p.m., he hosts a crew of 4-6 friends for a contrast therapy session in his Edwin Barrel.

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SISU (see-su) is more than a word. It's our entire philosophy. Our tribe stands for determination, courage, bravery, tenacity, & grit. SISU helps to confront common obstacles and becomes a catalyst for leading a healthy and active lifestyle.healthy and active lifestyle.

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Worldwide manufacturer and distributor of gym and strength training equipment. Supplier to CrossFit gyms and sponsor of the CrossFit games and athletes. Organizer of the Rogue Invitational competition.

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