His personal transformation led him to discover the restorative power of sauna and contrast therapy. After experiencing firsthand how sauna heat and cold immersion could revolutionize recovery, he set out to share that gift with others. This was not a passing trend, but a lifestyle grounded in centuries of wisdom.
Pete’s commitment to wellness is deeply personal. He is a father of two and lives with his wife in Northeast Ohio, where SISU products are made. His approach to health is holistic, blending peak physical challenge with deeply restorative practices. Everything he does is rooted in a sense of community and purpose.
The idea for SISU took shape during one of his early morning runs with co-founder Nick Dadas. When the COVID pandemic disrupted the sauna wholesale market, they saw an opportunity. They imagined a product that was handcrafted, dependable, and inspired by Finnish tradition. Just two days later, they began conversations with a potential partner.
(1/4 liter of water on the rocks) every 10 min.
Finish with 3 minutes of nasal breathing
+1 min. outdoor shower & 2 min. cold plunge
Instagram: @petenelsonii
LinkedIn: peter-nelson-ii
Email: info@sisulifestyle.com
